Jan 22, 2023; Santa Clara, California, USA; Dallas Cowboys running back Ezekiel Elliott (21) runs during the second quarter of a NFC divisional round game against the San Francisco 49ers at Levi's Stadium. Mandatory Credit: Kyle Terada-USA TODAY Sports

Cowboys-49ers draws near-record ratings for FOX

As Richard Justice of Gallery Sports detailed last week, the NFL is king when it comes to television ratings – and no team moves the needle more than the Dallas Cowboys. Sunday’s playoff game between the San Francisco 49ers and visiting Dallas Cowboys on FOX drew 45.7 million viewers, the second-most watched NFL divisional playoff game on record.

The Cowboys also were involved in the No. 1 viewed divisional playoff game against the Green Bay Packers in January 2017. That game, a 34-31 win for the Packers, drew 48.5 million viewers.

The 49ers-Cowboys game was the most-watched telecast of any kind since last year’s Super Bowl, per FOX’s release.

By comparison, FOX’s telecast of the Philadelphia Eagles-New York Giants game on Saturday drew 28.6 million viewers.

With the Cowboys now eliminated from the playoffs, Sunday’s NFC Championship will feature the San Francisco 49ers and Philadelphia Eagles while the AFC Championship will feature the Cincinnati Bengals and Kansas City Chiefs.

— Field Level Media contributed to this story

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